CEO Marc Benioff Unveils Salesforce's Secret Weapon Einstein Copilot

Marc Benioff of Salesforce discussed the unique AI, Einstein Copilot, on CNBC, highlighting its smart use of customer data.

By Pradeep February 29, 2024 Images/Information source: CNBC/Google

He showcased Salesforce's integration of AI with Sales Cloud, Service Cloud, Marketing Cloud, Tableau, and Slack for deep data insights.

[{"selector":"#anim-c2000e99-f20c-4180-a4f4-99975bb8099a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f846d27-b323-414b-b2da-090a116fc7ca","keyframes":{"transform":["translate3d(0px, 133.27296%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Images/Information source: CNBC/Google

Benioff noted Salesforce's foundation on vast data pools, aiding major clients like Amazon and Schneider Electric with predictive analytics.

[{"selector":"#anim-c90b8adb-7753-455c-b407-36a1696b17c8","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-335a7638-6cc2-4c85-bf60-ced6522dc95c","keyframes":{"transform":["translate3d(0px, 133.27296%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Images/Information source: CNBC/Google

Salesforce's recent earnings surpassed expectations, though future sales forecasts showed modesty, affecting stock prices slightly.

[{"selector":"#anim-ea231ff2-d8c8-4b8e-8498-5fa94f341ded","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e348f0b0-1e49-46d5-8d1a-0253bad77bc5","keyframes":{"transform":["translate3d(0px, 128.60852%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Images/Information source: CNBC/Google

Benioff stressed Salesforce's growth strategy through acquisitions, enhancing their software portfolio annually.

[{"selector":"#anim-dc0136c1-f25d-4f86-a36d-8c9aaf9e71fc","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8f8d141-3605-4592-afcc-79b614f8a95d","keyframes":{"transform":["translate3d(0px, 133.27296%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Images/Information source: CNBC/Google

He expressed gratitude for Salesforce's sales momentum and the anticipated cash flow increase of over 23% to 25% this year.

[{"selector":"#anim-e88d86e7-bf37-4115-8fcc-a6b2876449a9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b73ad73-a917-4a92-81f7-0085a324cf78","keyframes":{"transform":["translate3d(0px, 133.27296%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Images/Information source: CNBC/Google

The discussion pointed out Salesforce's AI ability to uncover and leverage previously hidden data for innovation.

[{"selector":"#anim-efb37a7a-3c9d-4cf5-b783-f16ebf495d60","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-41df12d1-201b-4b3c-803e-f4df6454ef0b","keyframes":{"transform":["translate3d(0px, 136.68091%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Images/Information source: CNBC/Google

Salesforce's approach to AI differentiates by offering tailored insights based on constant data interaction.

[{"selector":"#anim-c4dfaaf7-47f8-4cdb-a305-f184e4cfd7a1","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-96676504-774c-480a-a59d-23cfcab44fab","keyframes":{"transform":["translate3d(0px, 136.68091%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Images/Information source: CNBC/Google

The earnings report revealed Salesforce's resilience despite a lukewarm outlook on future sales.

[{"selector":"#anim-b9598739-6a6d-4eaa-97bb-2c80fe72017b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5c8838c-479f-42a7-b4ca-ce0bf3a70de3","keyframes":{"transform":["translate3d(0px, 136.68091%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Images/Information source: CNBC/Google

Benioff's vision includes expanding Salesforce's capabilities and market reach through strategic acquisitions and AI integration.

[{"selector":"#anim-2ce78baf-2cbf-4dfc-8ae6-6b50a0f4a136","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eaf6dd7a-e3e2-40ca-8e14-0ece320b65ab","keyframes":{"transform":["translate3d(0px, 147.40339%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Images/Information source: CNBC/Google Learn more